314 lines
8.0 KiB
Markdown
314 lines
8.0 KiB
Markdown
# Publisher & Content Creator Guide - Placebo.mk
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## Overview
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Placebo.mk is a Macedonian news site with a sarcastic tone. This guide covers content creation, publishing workflows, and best practices for writers and editors.
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## Getting Started
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### Accessing the CMS
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1. Navigate to: `http://your-domain.com/admin`
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2. Log in with your credentials
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3. Select "Content Manager" from the sidebar
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### Your Dashboard
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- **Content Manager**: Create and edit articles
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- **Media Library**: Upload and manage images/files
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- **Profile**: Update your author information
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## Content Creation Workflow
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### 1. Planning Your Article
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Before writing:
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- Choose a compelling headline
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- Research your topic thoroughly
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- Gather supporting images/media
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- Plan your article structure
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### 2. Creating a New Article
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#### Basic Article Setup
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1. Click **+ Create new entry** in Content Manager
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2. Select **Article** content type
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3. Fill in required fields:
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- **Title**: Catchy, SEO-friendly headline
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- **Author**: Your name (auto-populated)
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- **Content**: Main article body
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#### Article Fields Explained
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- **Title**: Maximum 100 characters, include keywords
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- **Content**: Rich text editor with formatting options
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- **Media**: Upload images, videos, documents
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- **Featured Image**: Main article thumbnail
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- **Status**: Draft → Published → Archived
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### 3. Writing Best Practices
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#### Headline Guidelines
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- Use active voice and strong verbs
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- Include location if relevant (e.g., "Скопје:")
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- Keep under 100 characters
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- Ask questions or make bold statements
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#### Content Structure
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```
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1. Lead Paragraph (2-3 sentences)
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- Who, what, where, when, why
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- Most important information first
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2. Body Paragraphs (3-5 paragraphs)
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- Supporting details and quotes
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- Background information
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- Analysis and context
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3. Conclusion (1-2 paragraphs)
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- Summary or call to action
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- Future implications
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```
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#### Writing Style
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- **Tone**: Sarcastic but informative
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- **Language**: Macedonian with local context
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- **Length**: 300-800 words for news, 800-1500 for features
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- **Voice**: Conversational, engaging, slightly cynical
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### 4. Media Integration
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#### Adding Images
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1. Click **Media** field in article editor
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2. Click **Add new** or select from library
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3. Drag and drop or browse files
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4. Add alt text for accessibility
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5. Choose image size and alignment
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#### Image Guidelines
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- **Featured Image**: 1200x630px minimum
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- **Inline Images**: 800px width maximum
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- **File Size**: Under 2MB per image
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- **Formats**: JPG, PNG, WebP
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#### Video and Audio
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- Upload MP4 videos (under 100MB)
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- Embed YouTube/Vimeo links
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- Add MP3 audio files for interviews
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## Publishing Workflow
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### Article Status Management
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#### Draft Status
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- Initial creation phase
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- Auto-saves every 30 seconds
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- Only visible to you and editors
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#### Review Process
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1. Submit for review when ready
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2. Editor reviews content and style
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3. Request changes or approve
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4. Editor may edit directly
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#### Published Status
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- Live on the website
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- Publicly accessible
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- Appears in category listings
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- Indexed by search engines
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#### Archived Status
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- No longer public
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- Retained for reference
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- Can be republished if needed
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### Publishing Best Practices
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#### Before Publishing
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- [ ] Proofread for spelling/grammar
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- [ ] Check all facts and sources
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- [ ] Test all links
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- [ ] Optimize images for web
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- [ ] Add relevant tags
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- [ ] Set appropriate category
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#### Publishing Schedule
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- **Breaking News**: Publish immediately
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- **Features**: Schedule for peak traffic (10:00-14:00)
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- **Analysis**: Publish by 17:00 for evening readers
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## Live Blogging
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### When to Use Live Blogs
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- Ongoing events (protests, sports, conferences)
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- Developing news stories
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- Election coverage
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- Emergency situations
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### Creating a Live Blog
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1. Navigate to **Live Blogs** in Content Manager
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2. Click **+ Create new entry**
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3. Fill in basic information:
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- **Title**: Event name + "LIVE"
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- **Description**: Brief event summary
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- **Status**: Set to "Live" when ready
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### Live Blog Updates
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Each update should include:
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- **Timestamp**: Auto-generated
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- **Content**: New information (1-3 sentences)
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- **Author**: Your attribution
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- **Media**: Relevant photos/videos
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#### Update Guidelines
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- Keep updates concise and factual
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- Post major developments immediately
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- Use quotes when available
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- Add context for new followers
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- Pin important updates
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## Content Categories
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### Available Categories
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- **Политика**: Government, elections, policy
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- **Економија**: Business, markets, finance
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- **Друштво**: Social issues, culture, lifestyle
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- **Спорт**: Sports news and events
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- **Технологија**: Tech news and innovations
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- **Свет**: International news
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- **Култура**: Arts, entertainment, events
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### Category Selection
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- Choose primary category carefully
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- Use tags for additional context
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- Consider audience interests
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- Follow editorial calendar
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## SEO and Discoverability
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### Title Optimization
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- Include primary keywords
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- Use location when relevant
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- Ask questions or make statements
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- Avoid clickbait (maintain credibility)
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### Content SEO
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- Naturally include keywords
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- Use header tags (H2, H3)
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- Add internal links to related articles
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- Include external sources when relevant
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### Meta Information
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- **Excerpt**: 150-character summary
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- **Featured Image**: Optimized for social sharing
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- **Tags**: 3-5 relevant keywords
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## Author Profile Management
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### Updating Your Profile
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1. Click **Profile** in sidebar
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2. Update information:
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- **Display Name**: Your byline name
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- **Bio**: 100-word professional summary
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- **Avatar**: Professional headshot
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- **Social Links**: Twitter, LinkedIn, etc.
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### Author Best Practices
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- Maintain consistent voice across articles
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- Build expertise in specific topics
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- Engage with reader comments
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- Share published articles on social media
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## Content Moderation
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### Comment Policy
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- Comments are enabled on published articles
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- Inappropriate content is filtered automatically
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- Editors can approve/reject comments manually
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### Handling Corrections
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1. Mark errors immediately
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2. Correct factual mistakes
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3. Add correction note at top
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4. Notify editor of significant changes
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## Analytics and Performance
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### Article Metrics
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- **Views**: Total page reads
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- **Engagement**: Time on page, scroll depth
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- **Shares**: Social media interactions
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- **Comments**: Reader engagement
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### Improving Performance
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- Write compelling headlines
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- Use relevant, high-quality images
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- Publish at optimal times
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- Share on social media
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- Engage with reader comments
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## Tools and Shortcuts
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### Editor Shortcuts
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- **Ctrl+B**: Bold text
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- **Ctrl+I**: Italic text
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- **Ctrl+K**: Insert link
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- **Ctrl+Z**: Undo
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- **Ctrl+Y**: Redo
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### Media Management
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- Drag and drop uploads
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- Bulk image optimization
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- Automatic alt text suggestions
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- Image cropping and resizing
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## Troubleshooting
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### Common Issues
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#### Editor Not Saving
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- Check internet connection
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- Refresh page and try again
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- Contact administrator if persistent
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#### Image Upload Errors
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- Verify file size under 2MB
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- Check file format (JPG, PNG, WebP)
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- Clear browser cache and retry
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#### Publishing Problems
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- Ensure all required fields completed
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- Check article status permissions
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- Contact editor for approval
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## Best Practices Summary
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### Do's
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- Write factually accurate content
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- Use engaging, sarcastic tone appropriately
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- Include relevant, high-quality media
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- Proofread thoroughly before publishing
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- Engage with reader feedback
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- Follow ethical journalism standards
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### Don'ts
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- Publish unverified information
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- Use excessive clickbait
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- Ignore reader comments
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- Publish without editor review
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- Violate copyright laws
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- Share confidential information
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## Support and Resources
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### Getting Help
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- **Editor**: Primary contact for content questions
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- **Administrator**: Technical support and system issues
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- **Style Guide**: Detailed writing and formatting guidelines
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### Training Resources
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- CMS video tutorials
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- Writing style workshops
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- SEO best practices guide
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- Social media sharing strategies
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### Community
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- Regular writer meetings
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- Content planning sessions
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- Feedback and improvement discussions
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- Collaboration opportunities |