diff --git a/strategy.md b/strategy.md
index 2c71a4b..0778b00 100644
--- a/strategy.md
+++ b/strategy.md
@@ -1,3 +1,7 @@
 ## market penetration strategy
 
 - from gyms -> end users
+  - this way we will have clear path to potential users, 
+  that will be basis for organic growth.
+  We will start with attendance tracking feature, profile definition
+  and social features (friends, challenges, etc), progress tracking.